Strategic Sales
Training

Transform the way your people show up with Clients

Executive Edge - Strategic Sales

change the perception

Strategic Sales is focussed on addressing the outcomes the customer is looking for. Questions and discovery need to make the customer think about the outcomes they need to succeed.

Executive Edge is a simple and highly effective approach to strategic sales and solution sales that has been developed from years of B2B sales and relationship management experience, as well as surveying senior decision makers across industries to find out what they really want from their partners.

Your customers are busier than ever responding to unprecedented market forces. Some are struggling to stay relevant while others have so much demand they cannot find enough staff. The good news is, this is all opportunity.

However, to capture this opportunity salespeople must know and understand what your customers are experiencing inside and outside of the business and be able to do it quickly and effectively.

Executive Edge empowers your team to hold strategic discovery conversations with decision makers and cut through to what matters most to them and what is driving their business to change. Leaving your salespeople with an understanding of the customer like they have never had before.

If you are wanting to shift from transactional supplier to strategic partner, this program is for you.

Increase your deal sizes by unlocking more value to add to your clients business
Change the way your business is perceived in your market. Engage with new clients and re-engage with existing ones
Improve the accuracy of the develop, qualify, close process
Speed up your sales cycles

What will Executive Edge get you?

Show Up

Elevate the way your sales teams show up with your customers. Creat stronger and more intimate relationships where your business is perceived as a value creator

Elevate your positioning

We show your people how to hold conversations with senior managers and Executives to get to the heart of where the opportunity lies. Elevating your positioning within each account

Become a partner

Go from transactional supplier to strategic partner within your customer accounts. Move to working with your customers on building a long-term roadmap for mutual success

Simplicity

Leave behind complicated account planning. Executive Edge can be completed on a page of a whiteboard - and the customer is involved. Executive Edge sets the tone for a long term partnership

Well-Formed Deals

Create truly qualified opportunities that keep your sales teams and customers on the same page and remove uncertainty with a Well-Formed Deal covering outcome, context, and processes

Want more? Close the Knowing - Doing gap with Performance Edge

Performance Edge combines our Strategic Sales training with one-on-one Developmental Coaching for your Sales Team.

We all get in our own way at times. Often it can feel like we have all the knowledge - information is more available than ever. So why is there a gap between knowing and doing? The answer is it's personal. Each person is unique with their own map of the world, which is why Performance Edge is the ultimate sales training and coaching program.

The Performance Edge program works with your people to equip them with strategic selling tools (knowledge) and backs it up with the developmental work to find the difference that is going to make the difference to their performance barriers (action).

Perception

Values

Expectations

Cognitive Intentions

Processing

Beliefs

Motivation

Memories

Decisions

Knowledge

Action

State

Performance Edge

Ongoing Support

We are here to help your people make significant shifts in the way they show up. Performance Edge goes further than just training by supporting your people to set well-formed goals and strategies for turning their new knowledge into results

Closing the gap through awareness

Each person has a unique map of the world that operates between knowing and doing. That map needs to first be understood before it can be updated. Performance Edge applies the 1:1 coaching once the training is over

Learn what makes your doer's, do.

Through our Identity Compass profiling you will learn the key thinking styles of your top performers and how they take action - the difference that makes the difference. Use this data to make key role type changes and recruitment decisions

Performance + Wellbeing

A unique program that allows organisations to invest in their sales teams holistically by combining skills based training with developmental support. This is an investment in your people and the future of your organisation.

Identity Compass

Coaching with evolve Lab includes access to the Identity Compass tool - an innovative personality profiling tool that identifies core thinking structures, outputting an individual's signature thinking styles.

The Compass reveals which cognitive intentions someone is preferencing in their thinking and likely running outside of their awareness. Having this data means being able to objectively point and bring awareness to leverage points of change which could lead to profound shifts for the individual.

Leaders can use this data to understand and relate to their people like never before including how they perceive the world, what they value and how they are motivated, and how they process information.

Learn More